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Digital Marketing

What is digital marketing to small businesses?: A General Overview

September 01, 20234 min read

What is digital marketing to small businesses?: A General Overview

If you're a small business owner and are reading this, chances are you already have some experience with digital marketing. Maybe you're actively using social media and have a website that represents your brand. But, there's more to digital marketing than meets the eye. It's a tool that can help you reach new customers and supercharge your business growth. It also makes communicating with your existing customers easy and efficient. When it comes to growing your small business, digital marketing is a game-changer. In this guide, we'll break down digital marketing from the ground up and show you how it can supercharge your business—especially in today's business landscape.

What is Digital Marketing?

First things first, what exactly is digital marketing?

Digital marketing is a broad term that covers a range of strategies and channels. Think of it as a toolkit with various tools, including Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Email Marketing, Social Media Marketing, Content Marketing, Influencer and Affiliate Marketing, and more. And here's the kicker: new digital avenues are emerging all the time.

At its core, digital marketing aims to achieve three main goals: generating leads, driving traffic, and increasing sales. You can achieve these goals through platforms like Facebook, Twitter, or by improving your website's visibility through SEO. But here's the key takeaway: digital marketing is about connecting with your target audience online by creating content that speaks to them. It's about crafting a compelling website or writing blog posts that attract new customers.

Digital Marketing: The Personal Touch

What's really appealing about digital marketing, especially for small local businesses, is the personal touch it can add.

With digital marketing, you can engage with your customers on a personal level. Understanding your audience and their behavior is gold for small businesses. And where does this treasure trove of insights come from? It's from the data you collect through digital marketing. By analyzing this data, you can understand your customers better and fine-tune your marketing efforts.

The benefits of digital marketing are huge. It's efficient, allowing you to pinpoint specific customer demographics. It's cost-effective, especially when compared to traditional advertising like TV commercials or print ads. With digital marketing, even small-budget businesses can reach an audience that was once out of reach. You can start with budgets as low as $1,500 per month.

Creating Content that Clicks

In the world of digital marketing, content is king. But not just any content. To get results, your content needs to be engaging and relevant.

Relevance is the name of the game. Your content should align with your audience's interests and needs. If you're selling products, your videos, blog posts, or social media content should be about more than just showcasing your items. They should resonate with your audience's desires.

Also, consider the attention span of your audience. Keep your content easily digestible. Think about whether your audience can quickly get value from it. And don't forget the power of social media shares. Content that's shareable on platforms like Facebook and LinkedIn can extend its reach far beyond your initial audience.

Digital Marketing: The Small Business Booster

Remember, digital marketing isn't just for big corporations. It's a game-changer for small businesses too. It helps you drive traffic, generate leads, and increase sales. It lets you target your audience based on their interests, demographics, and location.

Digital marketing uses tools like Google and Bing search engines, Facebook and Twitter for social media marketing, email newsletters through platforms like MailChimp, video platforms like YouTube, and blogs hosted on WordPress and Blogger. These tools aren't just for creating content; they're a path to a world of potential customers who might not yet know about your products or services. This is why it's important to know what your ideal customer looks like so the content is targeted towards their preferences.

Navigating the Digital World: Finding the Right Guide

In this digital journey, having an experienced guide can make all the difference. The digital landscape is always changing, with new trends and technologies emerging. That's why it's essential to have someone who knows the ins and outs of digital marketing.

We hope this article has helped you understand what digital marketing is, why it's important for your small business, and how it can be used to reach customers. If you're looking for more information on how to get started with a digital marketing strategy, check out our website and sign up for our Marketing Newsletter for Small Businesses!

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This site is not a part of the Facebook website or Facebook Inc.  Additionally, this site is NOT endorsed by Facebook in any way . Facebook is a trademark of Facebook, Inc. DISCLAIMER: Any sales figures I stated above or stated on my Facebook page are my personal sales figures. Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of having owned my own business since 2011 and have learned what works over the years. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT OPT-IN to my workbooks OR book a strategy call.


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